"The Music Scene" (2010)

Creator:

Directimated by A.F.Schepperd
Commissioned by Ninjatune Records
Music by Blockhead

Concept:

This is a music video which mainly tell a dramatic story about the media.(1) It happens in in an age after humans beings have disappeared from the earth, only animals are left, and all the entertainment stuff we left behind us. The entertainment, sensing it has no purpose without humans,(2) tries to get animals interested in it by creating programming for them, however, they don’t care, and they only care about the natural world around them. So the entertainment takes them and tries to create human beings out of them. It succeeds, but eventually this all falls apart and things go back.

(1)

(2)

Design: 

The designer creates a totally different, beautiful and colorful universe. In the media world, the things they showed are colorful, fantastic. But that is meaningless without human beings and the animals do not care the content even it is about the things they are interested in. The contrast between the media world and the real world brings a huge visual impact for the audiences and, with the desire to be watched, the media combined the animals and create human beings from them. The process, like disassemble the animals into colorful parts and melt into different shape then join a huge river, is fantastic.(3,4)

At the end, with the fail to create human beings, the big TV media fall apart and back to dark color, leaving the colorful animals prevail.

(3)

(4)

Edit/animation:

The idea of the animator is translated directly to paper (or screen) with nothing getting in-between, just how it should be.(5) Other than some designed re-use the frames to create visual impact, Schepperd didn't lean on the re-use of scenes and make it to 5 minutes. Then the most amazing thing about this video is the way Schepperd keeps all of his ideas readable.(6,7,8) The color is gorgeous, the spacing and timing are flawless, and the energy is undeniable. But above all that, it's never busy, it's never incomprehensible. This guy does not just know how to draw, he knows how to deconstruct, and put back together again. (http://www.cartoonbrew.com/music-videos/the-music-scene-by-anthony-francisco-schepperd-24567.html)

Over all, the colors are great in both the muted part and the wild part. The animation is ridiculously smooth and flowing.

(5)

(6)

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(8)